Category Archives: Digital Marketing

Digital Marketing

7 Tips for Digital Marketing Cash

The Digital Marketing each year is growing and taking market share belonging to traditional media, and also generate new market opportunities that would not exist without the Internet. New strategies and tools that we have for Digital Marketing, increasingly allow us to have greater control and monitoring of what our customers to use. The result is reflected in a receiving mutual benefit our customers and our organization, with the emergence of new channels of direct and effective communication between the two, achieving a closeness between…

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Half of consumers leave a mark after a bad customer service

Nothing builds more loyalty than good treatment. That anyone knows any company that it has surprised with an unexpected detail, exceptional kindness or whose assistance has gone beyond the minimum necessary. You know anyone except the marks, of course. Because investing millions in advertising, product sales, but it seems that attention to customer only get the crumbs. Visit http://wikimodel.org/ for more . That alone explains that certain practices (such as keeping waiting customer, make call thousand numbers of different or, directly, phones do not answer him through certain channels) continue…

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Mobile brand strategy

Personalization rules that can save mobile brand strategy

In the market where brands move today, consumers not only have a name and an identity and not just the brands are able to know more and more about them, but also consumers increasingly expect to be able to treat them in a highly personal way. Email marketing that comes addressed to  already considered an error of bulk and generic messages or those who fail as consumer interests (for example, sending again and again advertise something the consumer has already purchased in the online shop in…

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Messaging apps

Why media and brands are increasingly active in messaging apps?

Both brands and media are more interested in the world in which they move today to reach consumers and achieve connect with them. In a world further wherein there are more and more elements and which get their attention and get them to pay attention to what is being said is increasingly difficult, both as the other are always there and always trying to discover new tools allowing messages actually reach throwing receivers with those who want to connect.

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Profiles techie

Profiles ‘techie’, increasingly demanded in the marketing industry

One of the major points that brands need professionals with technological trajectories is in everything related to big data. One of the issues that have always been linked to the industry of advertising and marketing is creativity. If one wants to work in this industry you have to be very creative and must have a good imagination, a good ability to respond to unexpected situations and think ‘out of the box’ and a certain abilities in communication. If yours are the algorithms, the industry seemed to be…

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Social Media

Social networks and positioning: Social Media Optimization, necessary or prudent?

There are many factors that influence the organic or natural positioning of a website and the first of all is content. Historically, relationships have helped us to sell, position our brands and achieve business expansion. Today social networks are not far from this concept with the difference that there are no boundaries to achieve this interpenetration between people.

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