Category Archives: General

Must-do activities for any digital marketer

Thought it would be a fun exercise to create a list of the activities that a marketer should engage in if they want to be able to identify digital marketing opportunities. Entertainment Listen to online radio via Pandora (experience a radio station that learns and improves as you listen) Watch online TV on Hulu.com (experience a different TV watching experience) Add Facebook apps to your profile page (see how it seamlessly integrates a 3rd-party experience) Buy an mp3 player and sync it to your music collection (see the benefits…

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Four recent web developments

Staying on top of all the latest developments in the world of the web is not easy if you have a lot on your plate, so this run-down of four recent game-changing announcements will help you feel like you are still in the loop. Image Credit Security fix for popular blogging platform WordPress is one of the most widely used hosting solutions for blogs and sites of all types, but it is also often criticised for its security vulnerabilities. Thankfully, an update released this month…

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Cheating in Video Games: Is It Always Bad?

Many of us have experienced the feeling of playing against someone in a multiplayer match, losing, and then wondering how the opposition won so easily.  Was it due to cheating or were they really that good?  Some forms of video game cheating could be as simple as following a walkthrough, while others involve using cheat codes to make your character invincible or more powerful.  But are all forms of cheating in video games bad?  In this article, we’re going to look at the different forms…

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How to fix a Google SEO penalty

Search engine traffic is critical for almost every online business. Increasing levels of competition mean that securing high search engine ranking positions is difficult, with many marketers and SEO experts treading a fine line with link-building tactics to out-perform their competition. Image Credit As Google has clamped down on disreputable tactics, many websites have been penalised for violating guidelines. Understanding how to recover is crucial to reinstating your most important digital asset. Understanding why a penalty has been incurred If your traffic levels drop suddenly,…

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Microsoft launches data security technology

Data is one of the most important assets a business owns, and threats to that data can come from inside and outside of the organisation. The cost to a business that suffers a cyber breach are immeasurable. They range from the cost of business interruption to a loss of client confidence; the most serious cases could even see the closure of the business. Image Credit The National Cyber Security Centre provides guidance on how organisations can protect themselves in cyberspace by following 10 useful steps.…

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What Makes a Good Communications Company?

You need to have a reliable communications network if you are going to run a successful business. You need to be able to get in touch with your customers and your other offices on a daily basis in order to complete transactions and make money. You depend on your communications network for so many tasks. This is why you should only put the communications of your business in the hands of a company that is a leader in the industry. Here are the qualities you…

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Farewell to Bloatware

Why Mobile Responsive Websites are the Key to the Future

More than ever, business is going mobile. Gone are the days of working traditional hours while being chained to your desk – you can now complete transactions and browse websites at any time of day or night thanks to the growth in mobile technology. As business needs are changing, due to our 24-hour society, mobile responsive sites are leading the way in website development. Not only does this provide your customers with increased flexibility, it’s also beneficial to you as a business – with search…

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Get More Views Just From Your Thumbnail

Ok.  So you want to be the next PewDiePie or SkyDoesMinecraft.  If you don’t know who they are, it sounds like you’re off to a rocky start. All kidding aside, you have a concept and a channel. How are you going to reach your 15 minutes of YouTube fame? And how are you planning to ensure you sustain it through the life of your channel? The answer is you probably haven’t put much thought into planning at all. Don’t worry, most people don’t. You’re in…

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What should I test on my landing pages?

A/B is the accepted methodology for testing how your website and marketing campaigns are working. It combines creativity with cold, hard data. The basic concept is that you trial two approaches at the same time and record what works best. It provides scientific proof to an area that used to rely on hunches and gut instinct. Image Credit You can use A/B testing to analyse all of your marketing material, ranging from newsletter titles to the colour of your call-to-action button on your web site.…

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How to make your business website more mobile friendly

With more of us using mobile devices to search online, and Google putting mobile friendliness at the heart of its algorithms, choosing to go mobile friendly or not is no longer optional. If you want to achieve website success, going mobile friendly is compulsory. Here’s how to make your website more mobile friendly. Image Credit Responsive design Google encourages websites to adopt responsive design. According to PracticalEcommerce, responsive design promotes an optimal experience for mobile users, but also facilitates enhancements to site design and functionality,…

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