The mobile phone has become the device preferred Internet access for most Internet: there are more those who search through this apparatus, the consulting information and also those entering social networks, an activity that the smartphone is fully winning the game to computers: one must not forget that 60% of the time we invest in the mobile you spend on social networks.
It seems logical, therefore, that mobile web icons integrate these social networks that users do not stop accede. And so, all means have buttons to share content on Facebook, Twitter and other platforms. But does anyone is using them?
According to Moovweb outlined in Insider Marketing Group, no. Pinterest, Twitter give the like or is sharing a content less frequent, for example, to click on a mobile ad. Specifically, of the 61 million mobile sessions analyzed, only 0.2% of cases users used the buttons to share some of the social platforms. As mentioned, minimal use, and that makes mobile users are 11.5 times more likely to click on advertising that one of these social icons.
Similarly, the engagement is much lower than seen in desktop sessions: specifically, users are 35% less likely to click on a button to share when they access via mobile devices than they do through the computer.
The social button is used more Facebook
Of the few mobile users who do share content on social networks via buttons, most do on the Facebook platform, which was expected if we consider that it is the social network with more users. In fact, the use of buttons Facebook, bending Pinterest or Twitter.
More surprising to outdo Pinterest Twitter and so, all mobile sessions analyzed, 0.09% is the button network Mark Zuckerberg used, by 0.04% and the Pinterest 0.03 % that of Twitter.
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The first thing to think, in view of this information, is that what works on the computer is not always translatable via mobile experience. And even that 0.2% of mobile user’s clique these buttons is a small percentage, it does reflect the use that is being given to social networks in this device, far removed from the web and more focused on the phenomenon of apps.
That is, the vast majority of social network users access them via app when they use mobile, and therefore are not logged in any social networks while they surf the web. Specifically, 75% of mobile users Pinterest enter through the application, and in the case of Facebook, the percentage is even higher.
Let us not forget that in order to use social buttons should be logged (or if not, you have to enter username and password, which is not only uncomfortable on such a small screen, but many of the have stored on your computer and not even remember). Therefore, the buttons do not seem to share optimally designed to boost mobile social experience.