When you enter the world of marketing, i.e. when you first start learning about it, you will realize that this world sort of has its own language. There are just so many terms, phrases and abbreviations that the people in this industry use that it can sometimes be difficult to understand them at first and to fit in. Of course, as time passes, you’ll keep getting the hang of all the phrases and you’ll be ready to start playing on the digital marketing scene.
I don’t want you to get the wrong idea here and assume that you simply need to learn the terms and the meanings of the abbreviations that people use in the marketing worlds and be done with it. This is not how you’ll become an expert and I am sure you understand that. In the simplest words possible, you need to learn as much as possible about all the concepts in this world instead of simply getting to the point where you understand why those concepts are called the way they are called. Even the people who have been in marketing for a long time now, and who are definitely quite knowledgeable on that topic, have to keep on learning and focus on grasping certain new concepts from time to time.
So, it doesn’t matter whether you are a beginner in the digital marketing world, or if you already have a lot of knowledge on that topic, there is one thing for sure. When a certain new concept comes your way, a concept that you don’t really understand, what you have to do is take your time to learn as much as possible about it. This probably won’t happen to often if you are quite active on the marketing scene, but we cannot deny the fact that it can happen.
For instance, you might have heard a few things about squeeze pages by now and you are probably trying to piece together the information that you have about them with the aim of getting a clearer understanding. While there is nothing wrong in trying to make your conclusions this way, it would be much better for you to get some important facts about squeeze pages listed at one place, as that would certainly make your learning process easier. As you can see at https://www.clickfunnels.com/blog/how-to-create-a-squeeze-page/, there are quite a few things you will need to learn about squeeze pages, and I say that you should begin the learning process right away.
Here is what my role in all of it will be. To put things simply, I am going to provide you with a list of some significant facts that you absolutely have to know about squeeze pages. Given that you probably have experience with digital marketing already, you most likely already have an idea about these marketing tools, but getting some important and relevant facts is bound to help you understand squeeze pages better, understand their importance, learn how to create them and similar. So, let’s begin learning.
- It Differs From A Landing Page
There has been a lot of talk about squeeze pages and landing pages, and some people have just assumed that these two are the same. Other people have noticed that there might be some differences, but they aren’t exactly sure what those differences really are. So, you can be in one of those two groups and assume that these two pages are the same or assume that they are different but without knowing why. The good news, however, is that there is a third option.
Simply said, there is the option of understanding that these two pages are different and learning why. This way, things will be completely cleared up and you’ll know exactly what it is that you actually want to create and at what point, a squeeze page or a landing page. Let me, however, begin by telling you that these two instruments have the same purpose even though they are different. In short, they serve to capture your customers’ e-mails, names, phone numbers etc.
Since they have the same purpose, you’re most likely wondering what on Earth it is that’s making these two elements different. Well, the biggest difference lies in the fact that a landing page, which is further defined on this site, can be used for a wider range of purposes. Simply put, it can actually be used to get someone to buy something, claim an offer or do practically anything you want them to do. Squeeze pages, on the other hand, are all about getting those personal information such as e-mails.
- Headline Matters
When it comes to the creation of squeeze pages, there is no doubt in my mind that you will manage to find a lot of useful tips online that will help you create the perfect ones. There is one thing, however, that needs to be emphasized over and over again, partly because of its vast importance and partly because people tend to forget it. In plain words, the headline very much matters. In fact, the entire copy is certainly important, but you should never underestimate the power of the headline. So, make sure to always carefully think about the headline you’re adding to your squeeze page.
- CTA Has To Be Perfect
If you get how important the headline is, then it won’t be difficult to explain how significant your CTA is as well. Creating the perfect call to action will, of course, encourage people to act. Thus, you’ll get those e-mails and all the info you want to get from your potential customers.
- There Are Tools That Can Help In Creation
Another significant thing to know is that you can always get help when creating squeeze pages if you’re not sure you can do it alone from scratch. There are tools that can make the entire process much easier – tools created by professionals who know everything about these pages. Of course, you can also get those professionals to do this for you if you don’t have the time or you don’t know how.