If you are a video marketer, you must already know that there is no shortcut to creating the most compelling videos. To engage your audience and gain the maximum number of views, you need to have unique concepts, innovative content, absolutely impeccable context, and characters for each of your videos.

The stories must connect to the audience. In the age of social media, you must market it in the right ways too. In this regard, you need to know that choosing the right kind of video format is also very important. However, not every video format runs on every computer, website browser, or video platform. You need to find out the details before you jump to a conclusion.

However, in 2021, you are lucky because various kinds of video formats run on most platforms. So apart from being creative in making interesting videos, you also need to choose the right format.

Here are the top six video formats for you. 

MP4 

This is one of the most common video formats across the globe. Most platforms and digital devices support the same. The MP4 format is also the home for video files, audio files, texts and images. The best part is that they can retain high video quality that will appeal to the audience.

The size of the files is comparatively low as well. MP4 video format is compatible with a wide range of players such as GOM Player, VLC Media Player, iTunes, and Windows Media Player. In fact, YouTubers also recommend using this video format. It is a great choice for streamlining videos over the Internet as well.

If you have files in other formats, such as MKV, you can easily turn them into MP4 using the following steps: https://setapp.com/how-to/convert-mkv-to-mp4. In this write-up, you will know how exactly to convert files.

To get some more tips on video conversion, read this solid article by Forbes. 

MOV 

MOV is a video format that Apple launched. It is specially designed for QuickTime Player and is also compatible with Windows.

The quality is great, but yes, the file sizes are hefty too. The best part is that the file format syncs in with other file formats as well. It is user-friendly and provides high-standard videos. If you do not want to compromise on your video’s quality, you can go for MOV. 

WMV 

This was originally developed by Microsoft. It is absolutely compatible with Windows Media Player. So if you own a MacBook, you can download a WMV player to play these videos. They provide high-quality videos, but yes, the file sizes are heavy like the MOV ones. WMV is also a popular choice for online video streaming. 

FLV 

This is designed for Adobe Flash Video Players. It is versatile and quite famous when it comes to video formats. The best part is that all web browsers and video platforms support the format.

If you want to go for a video format that can be easily streamed online, like YouTube and Google video, then this is the one you should go for. The file sizes are small as well, which makes it convenient for viewers to download them. However, iOS devices do not support it. 

AVI 

Developed by Microsoft, this is one of the oldest video formats out there. It has been there in the market for quite some time now and is one of the most versatile video formats. AVI videos are compatible with MacBooks, Linux, and Windows.

However, the file sizes are quite large. This is one drawback of AVI videos. AVI holds both audio and video data. The video format allows high precision of videos and audio, which is absolutely amazing. It is the perfect pick for making short videos, promos, and teasers. 

AVCHD 

The AVCHD format is specifically designed for digital camera recorders. One can shoot high-end videos with this video format. Panasonic and Sony launched this file format for people using their devices. So, if you are an online influencer or a content creator, then you should go for this format.

The image compression technology used by this video format is the same as MP4. Thus, it is compatible with any device or platform that accepts MP4 files. It has both standard as well as high-definition variations.

So these are some of the best video formats. The importance of video content is increasing by the day. Marketers are trying their best to make the most of this visual medium. Every video format has its own set of pros and cons. So choose wisely.

Apart from the ones mentioned above, some of the most common ones are FLV, MTS, etc. Choose the one that matches you according to their preferences and priorities. It should be compatible with the device you use.