Getting your website noticed by search engines is critical to the growth of your business. It’s not as simple as putting your URL in your email signature, or slapping it on a flyer—there are plenty of things that need to be done to optimise for visibility and this involves techniques for improving search engine ranking.
The most important factor when determining how visible your site is on search engines is content. It isn’t enough to have a website; you also need to make sure your site has relevant and keyword-rich content on every page.
This is referred to as on-page optimisation and includes everything from ensuring your pages are properly titled and contain targeted keywords to the use of internal links and keyword repetition throughout your site. For guidance on SEO tactics, consider SEO Services Dublin by going to a site like rycomarketing.ie/seo-services
Another crucial element of on-page optimisation is image optimisation, which involves making sure your images are properly tagged and labelled. When used correctly, this can make your site a valuable resource for people searching for specific products and services through Google Image Search.
In addition, it’s essential to make your site fast and mobile-friendly. A slow-loading site is frustrating for users, and can make them quickly click away to a competitor’s website. It’s also worth noting that Google rewards sites that load quickly on mobile devices by showing them higher in search results.