For the most part we all have some kind of social media profile be it Facebook or Twitter at the very least. This is also true of the wider populous so why are you not making more of this for your business sales and generating interest in it? What can a Marketing Strategy Consultant tell you and help you with in this area?
First of all it helps to create and build your brand recognition. This is truly one of the greatest strengths of Social media as you can reach huge amounts of people in a short instant and for very little cost. You can stick with your branding and create a good buzz about your company. It also allows you to launch new products and offers to draw new ones in.
It makes people talk about your brand, although this needs careful management as this allows negative comments as well. At least you can quickly answer these queries both they escalate and you can deal with them speedly so that customers are not left waiting for a response for weeks over the post.
Furthermore it allows you to listen to your customers through their posts and comments. Being and active social media “listener” means that you can look for trends and possible wants that a customer of yours might need. Whilst there are “keyboard warriors” out there that will moan at anything the more measured criticism is certainly worth paying attention to.