Category Archives: Digital Marketing

Profiles techie

Profiles ‘techie’, increasingly demanded in the marketing industry

One of the major points that brands need professionals with technological trajectories is in everything related to big data. One of the issues that have always been linked to the industry of advertising and marketing is creativity. If one wants to work in this industry you have to be very creative and must have a good imagination, a good ability to respond to unexpected situations and think ‘out of the box’ and a certain abilities in communication. If yours are the algorithms, the industry seemed to be…

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Social Media

Social networks and positioning: Social Media Optimization, necessary or prudent?

There are many factors that influence the organic or natural positioning of a website and the first of all is content. Historically, relationships have helped us to sell, position our brands and achieve business expansion. Today social networks are not far from this concept with the difference that there are no boundaries to achieve this interpenetration between people.

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