For the most part we all have some kind of social media profile be it Facebook or Twitter at the very least. This is also true of the wider populous so why are you not making more of this for your business sales and generating interest in it? What can a Marketing Strategy Consultant tell you and help you with in this area? Image credit First of all it helps to create and build your brand recognition. This is truly one of the greatest strengths…

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Any advertisement is short, to the point and compelling. The main goal is to take as little time as possible and deliver the message to the fullest extent. Because the human time-span of attention is low, the advertisement has to captivate the viewer within the first few seconds and hold it till the end, which cannot be too long. An advertisement started as a promotional feature, and to this day its role hasn’t changed much. But its delivery method and packaging has changed a lot.…

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Have you enjoyed previous success within the digital world of e-commerce? If so, you are to be congratulated. It is still an unfortunate fact that prior metrics will not always ensure a predictable future. Many websites which were initially popular have slowly faded off of the digital map. While sales, product development and marketing certainly play important roles, the actual design of the site in question will often dramatically affect how it is perceived by the average visitor. So, let’s assume for a moment that…

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Anyone trying to increase a brand’s visibility online should understand the importance of content marketing. Content marketing involves the regular creation and distribution of online materials, both written and visual, to attract attention and generate leads. If you’re writing business blog posts, updating social media or sending promotional emails, you should have a content marketing strategy in place. High-quality, relevant content helps boost search engine rankings and ensures more people see your posts, resulting in audience engagement and a higher conversion rate. For all of…

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Businesses need to be on social media. It’s a space where customers are sharing and exchanging ideas on a non-stop basis. If you’re not on social media, you’re missing out on the chance to connect with your customers, drive sales and so much more. It’s understandable why some companies are hesitant to open up social media accounts for their business. If you’re going to do it, you need to put in the time and effort to do it right. Start by learning what you need…

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