If you use social media in your business, it’s certainly not new to you how incredibly hard it can be to get Facebook conversions. Surely on more than one occasion you’ve been thinking about this: you have a high engagement rate, a proven content strategy, advertising budget, a loyal fan base (in general terms) and, even so, sometimes it’s as if they turned their backs on you and you have no idea why it happens to you. Before you start taking things personally, you feel…

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