How to tackle banner ad blindness
If you’re a digital marketer, you’re probably already familiar with the concept of banner ad blindness, which happens when website users simply stop mentally registering the presence of banner ads and ‘stop seeing them’. This can happen because of advert saturation, boredom or over-familiarity with adverts, and it’s a situation that advertisers have long grappled with. In this blog, we’ll take a look at some of the ways you can tackle banner ad blindness and mitigate it for better engagement.