2023 was a difficult time for couriers. So for potential customers, it’s worth bearing in mind the challenges faced by those in the industry heading into 2024.
These typical challenges have led to shortages in the industry, causing frustration to business owners and customers alike and restricting opportunities for growth in the e-commerce sector, especially in the retail sector which is dependent on having items delivered on time. The online retail sector is also increasingly dependent on same day services as discerning customers expect more flexibility and choice when it comes to delivery.
Changing demand
The internet has led to customers being more discerning and vocal about what they need and want. Couriers must be more responsive to their needs if they want to provide good customer service and stay ahead in the market.
Competition
Competition is a good thing as it can drive prices down for customers and lead to better service. But if the market is oversaturated, then it becomes hard for many couriers to get work and stay solvent. This can lead to them leaving the field altogether and this may lead to higher prices in the long run.
Error
Error can cost couriers time, money and repeat custom. Those businesses who make use of a same day courier Glasgow from a specialist provider such as https://allaboutfreight.co.uk/same-day-courier/glasgow/ know that reliable couriers who deliver on time are much in demand. Courier customers should make sure that they research options beforehand and ascertain if a delivery company has a good reputation.
Lack of visibility
Good branding can dramatically increase customer awareness of your business, and it’s something that larger couriers do well. While uniforms and vehicle branding have an upfront cost, they can give huge returns in sales.