Personalization rules that can save mobile brand strategy
In the market where brands move today, consumers not only have a name and an identity and not just the brands are able to know more and more about them, but also consumers increasingly expect to be able to treat them in a highly personal way. Email marketing that comes addressed to already considered an error of bulk and generic messages or those who fail as consumer interests (for example, sending again and again advertise something the consumer has already purchased in the online shop in…