In this post we will discuss what a PPC Agency can do for your budget in terms of managing your campaign(s).
Setting Spend Caps Early
Before you start serving any ads a good agency will set up your daily and monthly spend on the platform. This will stop you hemorrhaging cash as quickly as possible and give you a fixed spend that you can ring-fence and try to get as best as possible.
Choosing the Right Keyword Match Types
Broad match – This type of match shows your ads to a very wide and loosely related audience. Exact match – This type of match only shows your ads to people searching for the exact phrase you choose to use. Choosing the wrong match type can cost you a lot of money in clicks from people that are never going to purchase from you.
Building Negative Keyword Lists
Negative keywords are words and phrases that you include into your campaigns to exclude searches that contain those words and thus are not relevant to your business. So in our example of a new furniture retailer, he would add to his negative keywords list words such as second hand, free, etc. in order to prevent people searching for used or free furniture from finding his web pages.
Improving Quality Score
Google will also score your ads based on the relevance of the copy to the search query and the relevance of the landing pages to the ad. This is something that a PPC agency will look to improve in order to decrease the cost per click of your ads, getting more value from your budget.
Choosing a Bid Strategy
For local PPC campaigns, we use a variety of bid strategies. Manual bidding is perfect for small budgets where every penny counts and you can keep a full and detailed view of every click. For larger campaigns with a decent amount of conversion data, then we use an automated strategy that optimises your spend for maximum return. As a local PPC agency we have the knowledge and expertise to advise you on the best bid strategy for your business at your stage of growth. There is more on PPC Agency Near Me at https://www.nettl.com/uk/ppc-agency-near-me/.
PPC ad spend can usually be claimed as an allowable business expense, it is worth checking the latest tax guidance for advertising costs on GOV.UK.
Getting the initial campaign setup right is key to generating a return on your ad spend, as opposed to it eating into your budget.
