Social media is one of the latest tools in marketing and has become very popular for use in promoting your business event. However, there are certain things that you need to keep in mind when it comes to how to use social media to promote your business event. The first thing that you need to do is understand the benefits and the potential pitfalls in using it effectively. One of the most important things that you need to learn is that social networking is a tool and like all tools, it can be used for good or for evil, depending on how you use it.
In order to make the most of social media marketing you need to plan your business event in advance and have a timeline of when you are going to be posting about it as well as ensuring that you make the most of the marketing opportunity on the actual day of the business event. A Events Agency Dublin way such as Davis Events can help you out with the logistics of your event.
Plan your posts in advance and have them scheduled across all of the platforms that you are using. You should ensure that you are making the most of the functions of each platform and utilising it at a number of different times throughout the week so you can analyse when your target audience are on the platforms.