Seven and a half years. That’s how long it took Chrome crowned most widely used browser worldwide. It is already unanimously, because although according to Statcounter data that had already happened months ago, in NetApplications Marketshare data which are measured differently formed revealed that there was still ground to conquer. This has happened during the month of April, in which the browser Google has surpassed finally Microsoft browsers, Internet Explorer and Edge.

The market share of the desktop browser – in mobile things are very varying today outperforms all its competitors, but what does that mean for Google? The impact of this domain is clear to the company that bases much of its cloud strategy, but curiously that domain on the desktop is apparently not as relevant today because the world is moving and, above all, the apps.

Does Google = Internet?

Other companies have tried other tactics, but if there is a company that one associates with internet so indivisible that is Google. The search giant began focusing on solving that problem, but has slowly been taking the leap to new services and products in which the Internet and the World Wide Web was a cornerstone of such projects.

It has happened to all those services that have the same name (Google) but different surnames: Gmail, Maps, Docs, Drive, Google+, Hangouts, or YouTube. Before the smartphone conquer our lives all these projects were based in the browser, so you control the browser was also control the revenue could come from such tools.

Here it was clear that Google needed to try to offer a solution to their dependence on other browsers. Microsoft tried to impose their own rules and for years he got, something that probably influenced Google’s decision to bet on their own browser.

When Chrome appeared in 2008 quickly became a particularly interesting alternative in this segment, with many virtues in terms of simplicity, speed and security will soon succeeded in causing a gap in the market will do. Its support extension was certainly one of its clear outstanding features, and here it is noteworthy that will be shown consistent enough to not prohibit components that harmed them income level, as extensions that block ads on websites.

That was serving for Chrome lever became Google services and especially in reinforcement for advertising revenue. Better to stay with the whole pie than having to distribute such offering search revenue in browsers like Opera or indeed, Firefox, right?

That speed caught us all Chrome users soon was peppered with other advantages, especially in regard to support web standards and new technologies. In Google they did not stop innovating with a frenetic pace that ended up affecting its competitors in Mozilla joined those frequent updates – from 2002 to 2011 only got to Firefox 5.0, and now we are on Firefox 45 in the stable channel and Firefox 54 in nocturnes- compilations and updates a war that ended favoring Google was activated.

More shares means more publicity … and more data collected

Chrome benefits are obvious as you stop to think about what we depend on the browser today. It is the application with which we relate most of the time at the desk, because there the concept of an application for service does not have as much sense as mobile. The browser is the center of our experience with the PC and laptop often, and thus conquer that land is a brutal success for Google.

Indeed it is for two good reasons. The first, the fact that Google thrives on advertising and that advertising is very present in all its services and, of course, in your browser. Google it then tries to offer other browsers is an integral part of our internet experience, and positioning sponsored results this service has become a gigantic bulletin board.

But then there is the other section, probably as important or more than advertising. Every time we use the famous – the omnibox address bar that also serves as a bar Continue Search are giving it a Google data about us, our preferences and our online behavior. What we seek is for the purpose of offering a more personalized advertising, and in turn feeds a Dantesque framework in which our consultations – duly anonymized, always ensure in Google – and our interaction with those services improves products which in turn us they are most useful and indispensable.

The visible advantages in the field of advertising and search business combined with the invisible: the brand recognition makes as we mentioned earlier one related to Google with internet and internet with Google indivisibly.

You may also like to read another article on FreshLookApp: You recently switch Chrome OS? Android applications could reach by opening Google Play

Mobile applications and the dangers of closed ecosystem

What happens on the desktop is different from what happens in the segment of mobile devices in which the browser does not occupy such a prominent position. Mobile applications have made the browser lose relevance, something that just wanted overcome with Firefox OS. That operating system returned to prominence also in the mobile web, but users leave it clear: we liked too applications.

That has made the Google approach need to change there. Although Chrome and the native browser of those early versions of Android have a large market share, its impact on the field of advertising or data collection is not so critical.

It is for this reason that Google has worked hard on native clients of their services in which new advertising and data collection follow the same patterns that had already been applied in your desktop browser, as in that case the objective is the same: the obsession with control and lock ourselves in an ecosystem on which we depend too much for their services.

That, of course, is a danger that we are beginning to see in other applications that want to become our gateway to the world. Facebook is the one most progress in this area with services like WhatsApp or your own Facebook Messenger, but the same could be said of Apple though its paw in the cloud has never been well resolute, Microsoft or Google of course.

All of them use their new position as leverage to impose their own technologies. We’re seeing it with Facebook and Instant Articles, Safari and content blocking or Google and AMP platform to “layer” the internet we know to offer a specially adapted mobile version.

It is true that Google defends this standard indicating that it is an open source project, but questions arise about whether the development of this initiative really be open to other organizations such as Mozilla, which explained a developer an especially valid question became: why the project was not led and launched by the W3C, which is responsible for developing web standards traditionally?

Exact. And that’s where the danger of having a dominant platform on the market is revealed. It would not be the first time a company successfully exploited this position, so we will be attentive because that domain Chrome, much as we like the browser, it could have dangerous consequences.