What should I test on my landing pages?
A/B is the accepted methodology for testing how your website and marketing campaigns are working. It combines creativity with cold, hard data. The basic concept is that you trial two approaches at the same time and record what works best. It provides scientific proof to an area that used to rely on hunches and gut instinct. Image Credit You can use A/B testing to analyse all of your marketing material, ranging from newsletter titles to the colour of your call-to-action button on your web site.…
