Businesses need to be on social media. It’s a space where customers are sharing and exchanging ideas on a non-stop basis. If you’re not on social media, you’re missing out on the chance to connect with your customers, drive sales and so much more.

It’s understandable why some companies are hesitant to open up social media accounts for their business. If you’re going to do it, you need to put in the time and effort to do it right. Start by learning what you need to know about managing your accounts. See secrets to unleashing the power of your social media channels.

Engage your Audience

Throw information at your audience all day, but that’s not going to get their attention. They want to be involved in the conversation and share their opinions with you. Be proactive and ask them questions, start a chat about a new product you’re launching or ask them to submit user-generated content that they create. Build relationships with your audience through engaging posts and an exchange of ideas. Give them a reason to share your content with their networks and talk about you. Listen to what they’re saying about your company and respond promptly.

Use Striking Graphics

It’s not acceptable to post poor graphics and images. Use high-quality graphics that cause a positive reaction from your audience. There are programs out there to help you accomplish this goal. Use a free banner maker to design stunning Facebook cover photos for your account. Play around with different images and fonts to create the perfect cover photo for your business. You want your social media accounts to always be looking impressive. Your individual posts should be just as striking. This is one area you don’t want to cut corners. It’s not necessary to spend a lot of money, but you do need to find solutions that boost the credibility of your company.

Be Responsive

Let your audience know you’re readily available to chat or answer their questions. Avoid sharing content and then disappearing for days. Be responsive to their comments and open to engaging in conversations. The quicker you’re able to respond the better. Use social media interactions as a chance to represent your brand and pull in new customers. You never know when a conversation you have online will turn into a sale.

Consistency Matters

Have a consistent brand voice on social media. Use policies and procedures to respond to customers so that no matter who from your team is responding, there’s a consistency present. This idea also relates to your responsiveness. Be consistent in how often you check your social media accounts and respond to questions. Show your customers they matter to you by not constantly disappearing. Build trust in your audience by being available on a regular basis.

Conclusion

Remember to also have fun with your social media accounts. It’s a great way to engage and exchange ideas with your customers. These are the secrets to unleashing the power of your social media channels.