The Digital Marketing each year is growing and taking market share belonging to traditional media, and also generate new market opportunities that would not exist without the Internet.
New strategies and tools that we have for Digital Marketing, increasingly allow us to have greater control and monitoring of what our customers to use. The result is reflected in a receiving mutual benefit our customers and our organization, with the emergence of new channels of direct and effective communication between the two, achieving a closeness between people and organizations is difficult to find in traditional channels.
With digital marketing strategies can reduce operating costs, provide information to the market expeditiously 24 hours a day, finding opportunities to open new markets increase the global reach of our organization and improve internal communication and communication with our customers.
Strategy for a Digital Marketing deliver the expected results, we can consider 7 tips that can help our organization…
- Create a separate marketing strategy to improve the relationship with current customers
Motivating referral programs and increase the contact is maintained with them. A plan email marketing well structured may be the best way to reinforce the relationship between the organization and its current customers. Many organizations give very low priority to maintaining an ongoing relationship with their customers, and keep looking for new. For a business, it is more profitable a customer who constantly purchase, the cost of having to get new customers.
- Make a general review web tools
Have you ever wondered if the website your company is healthy? Meets the objectives for which it was created? Delivery information to help make decisions? Has potential useful and interesting content for current customers and of the organization? It is the organization building relationships on the Internet beyond the website?
- Set goals
You need to keep active organization, and constantly reevaluate Digital Marketing Strategies being carried out, based on data and actual figures. To do this, you must set objectives in the short, medium and long term, and go redefining these goals, based on figures, when switching to a new strategy is needed.
- Follow the behavioral patterns of your customers, not just those of competitors
If you think the Digital Marketing is to open a Twitter account or pay a campaign CPC (Cost Per Click / Cost Per Click) because the competition is doing, chances are that the strategy does not produce the best results. Before choosing a means or a tool, it is necessary to define the objectives to be achieved, taking into account if you are conducting a campaign aimed at existing customers of the company, or those who want to attract. When Digital Marketing Strategy is clear, we can select the most appropriate channels and tools to reach them.
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- Do not be radical
Not good bet the entire marketing budget to a single channel. There are alternative and complementary ways, which can vary the strategies that the product or service the company is promoted. If Internet advertising, you want to try a model CPC (cost per click) or CPA (Cost per Action), you can make a mix with multiple vendors that will get us to a wider audience. Google is a great medium, but not the only one. Other providers offer advertising packages that can generate a return on investment equal to or even more attractive, according to the audience that you want to reach.
- Use free tools
The marketing budget of any company is very well maintained, especially in periods of economic recession, so what should be very well spent to get a return on investment. If access to advanced products and services designed for large companies, small or medium enterprise is not necessary you can access robust and free tools such as Google Analytics, which provide much useful information for the business. Instead of investing in the tool, the organization may invest in data analysis, and design of Digital Marketing Strategies to achieve objectives in line with business goals.
- Do not underestimate the power of traditional channels
It is true that advertising investment trends indicate that digital media is the future of marketing and advertising. However, the behavior of consumers of traditional media gives us valuable information that we can apply in our Digital Marketing Strategies.
Share this information with your computer and takes action to create the Digital Strategy for your business!