On page SEO is a way of optimising the content that appears on your website in a way that then improves the ranking of your site on search engines and brings more traffic to your site. The type of traffic that SEO aims to bring to your website is organic. This differs from paid traffic that you can send to your website through pay per click and Google Ads.
The main aim of any SEO is to have your website appear high up in the Google, Yahoo and Bing listing whenever anyone types in a keyword in the search bar that is related to the product or service that you provide. This means that more people are then likely to see your business and take a look through your site which will then hopefully mean more sales and then an increase in your profits.
Keyword research is incredibly important when it comes to on-page SEO and a SEO Belfast company such as www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ can help you out with this. They will likely conduct an audit on your site to find out how it is performing and what areas could be improved. Once you have the keyword research you can then start to adjust the content on your site to match this as necessary. It is incredibly important that you use these keywords naturally in your text and avoid overusing them as the search engines will pick up on this negatively.