A loyalty mobile app is aimed at selling goods and services to the target audience. Although there are websites and physical stores, applications for iOS or Android take customer interaction to a whole new level. After the application installation, the interaction with the client is carried out 24/7, because the smartphone is always with him/her.
When a user needs to buy a product or order a service, he/she will not waste time searching on the Web but will make a transaction through a branded service installed on a portable device. As a result, the business gets a high-priority benefit of a mobile application – repeat sales. Today the accent is made on this indicator than on the average check, as was previously the case.
Besides, mobile services have a positive impact on customer retention. It’s much more difficult to lose a loyal client who has installed proprietary software on a smartphone. A person can uninstall the program in case of really unpleasant events occurring. This is about poor service, quality gap, dramatic changes in the personal needs of the customer, etc. Push notifications will help you regularly remind the clients about the company’s existence, new promotions, discounts, product line updates, and encourage them to use the brand’s services. Close communication with the audience is a positive aspect.
The main thing about all that is to know where to draw the line, because the buyer will turn off the notifications getting in case of receiving excessive spam. The retail loyalty mobile app is useful for various statistics and information about the target audience collecting, including geolocation and travel routes. The possession of such data contributes to optimize sales and offers relevant information.
How to obtain a trendy and customer-focused app?
You should enquire with a TemaBIT Company to get a high-quality loyalty app. It creates a specified solution with the help of trusted technologies, such as Razor, Xpath, ASP Net, Singleton, etc. Specialists utilize Cocoa Touch and Swift for iOS and use Product Flavors (in combination with other suites of libraries) for Android.
The company does everything to
- boost sales.
- build customer loyalty.
- create a high-quality interaction with the audience.
- increase customer confidence.
- create a reliable tool for marketing campaigns.
- analyze customer behavior.
- increase brand awareness.
- reduce the advertising costs.
- adjust feedback with the clients.