Facebook is closing the circle that unites all its applications, apps that are counted among the most popular on the planet. The first great unifying step was made around the stories, which we can now publish on Facebook and Instagram, and even on WhatsApp. The next big step is to convert your apps, at least the social ones, into e-commerce portals. Instagram was the last to receive, through an update, the latest functionality of the giant social networks. Now we can make purchases without leaving Instagram, without the need for advertising…

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